Munich’s Creative Scene

According to the industry experts BauNetz, there are currently 544 architectural companies in Munich. It’s difficult to pick out individual companies, even if many local companies have designed new buildings in Munich in recent years and decades. From Behnisch & Partner, whose Fritz Auer and Frei Otto were key minds behind the Olympiastadion, to major figures such as Stephan Braunfels and Gunter Henn, Nickl & Partner, Andreas Meck and Peter Haimerl, Munich’s post-war generation already made a big impact. This illustrious tradition is continued by numerous current companies whose services are in high demand, including allmannwappler, bogevischs buero, Burger Rudacs Architekten, HENN, Hild und K, N-V-O Nuyken von Oefele Architekten (Werk 12), and steidle Architekten (Munich Urban Colab).

Munich’s many museums and galleries can hold their own against other European capitals, and create an excellent environment for visual artists.

Munich’s Akademie der Bildenden Künste trains many major artists and enjoys great renown. Auction houses and international trade fairs such as ARTMUC and TrendSet FineArts contribute to a lively art market.

Munich’s publishing scene has a long and illustrious history.

The scene is home to major publishers such as Piper, dtv, the Penguin Random House group, Droemer Knaur, Gräfe und Unzer, C.H.Beck, Carl Hanser as well as many smaller general and specialist publishers.

Munich is also home to well-known literary agencies, booksellers such as Hugendubel, and literary event organizations including the Münchner Literaturhaus and Monacencia. The German Publishers and Booksellers Association has been co-organising the Literaturfest with the Literaturhaus and the Department of Arts and Culture since 2010. The event attracts a large audience and is also home to the Münchner Bücherschau.

Munich’s designers develop products for global companies and create objects that obtain iconic status, even if insiders are often the only ones who know about it. The annual Munich Creative Business Week (MCBW) has been seeking to remedy this situation since 2012: at around 60 creative hotspots in Munich city, major international players from the design sector meet once a year for exhibitions, conferences, and workshops, and also offer the public insights into their work.

Renowned artists such as Konstantin Grcic, Peter Naumann, Thorsten Franck, Clemens Weisshaar and Stefan Diez, companies like Factor Product München, the communications designer Mirko Borsche and his team all have offices and studios in the city on the Isar.

Munich’s film and TV production scene is highly profitable and ranked number one in Germany. Munich is also booming as a filming location. The Bavaria-Filmstudios and the TV channels Bayerischer Rundfunk, Pro SiebenSat1 Media, RTLII and Kabeleins are all part of the region’s strong TV sector. Munich is also home to well-known film companies such as Constantin Film AG for production and distribution, and Paramount Home Entertainment Germany GmbH. Other major players include Janus TV, Tresor TV, megaherz, Production Service GmbH (PSG) and the neue deutsche Filmgesellschaft ndF.

The Munich University of Television and Film (HFF) is also known throughout Germany as an excellent film school.

Munich’s vibrant music scene is home to artists in every genre from classical to contemporary and at every stage of development from trainee to seasoned professional. The industry comprises event managers, publicly funded orchestras, music publishers, major and small labels, promoters, recording studios, and the head office of GEMA, the society for musical performing and mechanical reproduction rights.

Munich’s Fachstelle Pop is a special unit that serves as a contact point for support, networking, and lobbying for the pop-music scene as well as numerous networks created by industry stakeholders that aim to strengthen Munich’s music industry.

Munich also boasts a vibrant fashion scene, including young designers such as Ayzit Bostan, the internationally renowned duo Talbot Runhof, Natascha Muellerschoen, the young group A Kind of Guise and Patrick Mohr, whose designs push the boundaries of fashion. Fashion labels representing a fresh, young Munich also include Oska and Mykke Hofmann, the puristic men’s label Hannibal and Angelika Paschbeck.

The city also supports young fashion professionals with its Munich Fashion Award, presented every two years since 2016 to particularly talented young fashion graduates in Munich.   

You can find all these art forms on Munich’s stages!

Alongside the city-owned theaters Münchner Kammerspiele, Deutsches Theater, Münchner Volkstheater and the Schauburg, there are also many independent theaters including Tams Theater, Fraunhofer Theater, Metropoltheater and many more, offering exciting productions to a broad audience.

The Müncher Lach- & Schießgesellschaft is one of Germany’s most famous venues for cabaret. Dance is also well represented in Munich, via associations such as Tanztendenz e.V., Tanzimpulse and in venues such as “Schwere-Reiter”.

Successful newspapers and publishers are holding their own in the digital era, with examples in Munich including the Süddeutsche Zeitung, Germany’s leading transregional daily paper. The Münchner Merkur newspaper is also in good health and is the market leader in Bavaria.

Munich is also one of the main locations of the Hubert Burda Media group. Burda Style Group publications including the fashion and entertainment magazines Bunte, InStyle, Elle, Freundin and Harper’s Bazaar, as well as their online communities, are created here.

Munich is home to both private and public radio stations, including Antenne Bayern, Bayerischer Rundfunk and numerous local stations such as Radio Gong, Charivari and Radio Energy.

Bayerischer Rundfunk, with around 3,500 permanent employees, has completed its comprehensive transition to tri-media working structures over the last decade. It has been operating under the cross-media information brand BR24 since July 2021, and via BR24 Radio, BR24 Rundschau and BR24 Digital reaches one in four Bavarian adults daily. The BR24 #faktenfuchs format reaches an impressive audience with its daily fact checks on br24.de.

Munich is one of Germany’s four main games industry regions and is home to numerous renowned games developers, including international players such as Take 2 Interactive and Plaion (formerly Koch Media). Travian Games, Kalypso, remote control productions, FDG Entertainment, Chimera Entertainment and Aesir Interactive are also based in Munich.

Every two years – most recently in April 2024 – the Deutsche Computerspielpreis (DCP) (German Video Game Awards) is awarded in Munich as a joint initiative of the industry and the German Bundestag.

Munich is very popular among advertising agencies. For example, Europe’s largest owner-run agency, Serviceplan Gruppe SE & Co. KG, has its head office here. International networks are also strongly represented in the region, including the Heye Group as part of the DDB Worldwide Communications Group (the world’s largest agency network). The German Association for the Digital Economy (BVDW) ranked the Munich group Plan.Net second in its “Internet Agency Ranking” for the entire country in 2018. The ten largest full-service digital agencies ranked by turnover also include the Munich agencies Reply - Digital Experience and SinnerSchrader.